Sounds like an instruction to me on how to make these articles better. But no, The United Nations had figured out that book output was not keeping up in newly independent areas. In fact in terms of percentages it was going down. Thus we have slogans and conferences to embarrass them about it. So slip on your smoking jacket, fill your pipe, take your first sip of your adult beverage, and sit back in your most comfortable chair. Welcome to todays offering from The Philatelist.
This stamp is from Sri lanka, newly renamed from Ceylon that year, shows the logo of the UNESCO International Book Year 1972. The budget for the book year was only $100,000. What was left after the professionally done slogans and logos? Well there was a conference in Paris, where plenty of people already read and wrote books.
Todays stamp is issue A163, a 20 cent stamp issued by Sri lanka on September 8h 1972. It was a single stamp issue that came out on World Literacy Day. So you know, two birds one stamp. According to the Scott catalog, the stamp is worth 50 cents used.
UNESCO was formed in Paris under the auspices of the United Nations in 1946 to increase international collaboration in areas like education to promote universal respect for justice and human rights. Even that sounds like a good excuse to have many action packed expense account conferances. I nominate Johnny Dollar to represent the USA at the next one. UNESCO was a successor to a similar program of the League of Nations. If it doesn’t work the first time, try, try again.
Lets look at the world circa 1970 when the idea of a book year in 1972 was cemented. 70 % of the worlds population lived in parts of the world that only produced 19% of the worlds books. This had not improved with the decline in colonialism. In fact it had gotten worse down from 24% of the worlds books 20 years before. The problem was most acute in Africa where 10% of the worlds population produced only 1.5% of the worlds books. Most of the newly independent African nations had created zero books. Imput from publishers and bookselling organizations was that it was never cheaper to produce and distribute a book. Naturally UNESCO lept into action, or rather scheduled conferences.
Regional conferences were held in Tokyo for Asia in 1966. In Accra, Ghana for Africa in 1968. In Bogotá for Latin America in 1969. In Cairo for Arab states in 1972. Then the conferences moved to where UNESCO was more comfortable, the big cities of Europe. A “Books on Books” fair was put together as part of the prescheduled book fair in Frankfurt, Germany. This display then hit the road to Paris and then around the world for the next two years. Some of the stunts revolving around the book year was printing the logo on textbooks made in Mexico that year that the government was paying for anyway. There was a manuscript contest for would be publishers in Rwanda and a “book flood” in Fiji that saw one classroom of 35 school children receive 500 books. Gee we have a logo, and slogans, now how about some photo opportunities.
Well my drink is empty and I am afraid I will not be pouring another to toast UNESCO. If you are not going to solve a problem, you shouldn’t expect people to pay you to rub their nose in it. Come again tomorrow for another story that can be learned from stamp collecting.