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North Borneo Company 1922, A British Chinese Hong company comes to Borneo to persevere and achieve

These empire builders are not looked back on well, but you have to admire their confidence in themselves. So slip on your smoking jacket, fill your pipe, take your first sip of your adult beverage, and sit back in your most comfortable chair. Welcome to todays offering from The Philatelist.

Todays stamp was not issued by a country or even a colony, but rather a private company that had acquired a territory to develop or exploit it depending on your point of view. Either way a prime function was to maximize revenue. Postage stamps were a part of that with many more printed for collectors than were needed for postage. The themes were usually topical with views of exotic animals and fauna as the printers imagined them to be in London. Companies like this are long gone but farmed out topicals remain, now printed in China where companies that exist to develop and exploit poor areas of the world are reemerging. History repeats.

Todays stamp is issue A54, a four cent stamp issued by the North Borneo Chartered Company in 1909. It was part of a 14 stamp issue in various denominations. According to the Scott catalog, the stamp is worth 30 cents used.

The area of North Borneo was previously under the control of the Sultan of Brunei. Alfred Dent, an Englishman, was involved in an important family business in the far east that operated as a trading firm called a Hong. It operated in Hong Kong and Shanghai and Mr. Dent was also involved in The Shanghai power company, tea plantations in Ceylon, and the conversion of the Indian Rupee from a silver standard to a gold standard. Sounds like he had a full plate but he desired to do more directly. At the time, the Sultan of Brunei was selling off large pieces of Borneo. Unfortunately he often sold the same piece of land several times over. Dent after several years of negotiations but was able to acquire North Borneo and have a publicly traded, British Royal Charted Company in charge. He bought it in exchange for 15,000 Spanish Gold Dollar coins. The coins were about .2 ounces of gold so worth $250 in todays money, a little less than 4 million dollars. Dent composed the motto for the colony as “I persevere, I achieve.”

Alfred Dent

The shareholder back in England where demanding short term dividends more than long term achievement and therefore Mr. Dent fell short of his goal. There was mining and some agriculture but the area proved expensive to operate. By the 1880s slavery was banned and so the company spent more effort stamping it out among locals that exploiting it for profit. The native tribesman also were difficult to coax to work for western enterprises and the few that did were punished by heavy taxation. The company had to import Sikh policeman from India to police tribal disputes. One Tribal leader named Antanum was on the outs with the company and lead a rebellion. He convinced enough natives of his magical powers and succeeded in overrunning several company outposts. The British Army had to be called in to arrest the tribesmen and Antanum was executed.

The area fell to the Japanese in World War II and the company had no resources to get the operation going again post war. In exchange for a token payment to cover old debts, the area was combined with the island of Labuan and became a British Colony. It passed on to Malaysia in 1963. The need of dividends for investors meant there was never enough reinvestment to persevere and achieve as much as Mr. Dent would have liked. Yet whether you speak of the jungle railroad in Borneo, the electricity in Shanghai, the tea in Sri lanka, or the value of the Rupee in India, a lot of things are around today because of Mr. Dent’s perseverance. It will surprise no one that it is Antanum that has the statue in todays Malaysia.

Antanum statue in Tenom, Malaysia

Well my drink is empty and I will pour another to toast the Sultan of Brunei. By trading off land he was able to continue until oil was discovered by others and he became one of the richest people in the world. I prefer “I persevere and I achieve” to I hang around and then take advantage, but results do speak loudly. Come again  for another story that can be learned from stamp collecting. First published in 2019.